The odd ramble…

The Apostrophe Conundrum
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The Apostrophe Conundrum

The great apostrophe quandary. Do you? Don’t you? Where does it go? This copywriter gives you an example that’s easy to remember.

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Conversational writing packs more punch
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Conversational writing packs more punch

Conversational style writing - as opposed to (dry) academic - will always be the catalyst for spreading big ideas, far and wide. Find a copywriter who can write conversationally.

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The Thinking Copywriter
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The Thinking Copywriter

Does your copywriter stop to think what needs to be said before tapping the keys? The “thinking copywriter” works closely with their clients, gently pushing and probing for answers, knowing that going deeper releases the best potential.

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Does Ai leave you feeling cheated?
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Does Ai leave you feeling cheated?

How do you feel when you find out something was written by AI? As a sustainability-focused, experienced copywriter, I’m not anti-AI, but writing content for marketing material is all about creating a feeling of human connection and trust in one another. Reflecting the authentic brand voice.

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Copywriting workshops
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Copywriting workshops

A 2 hour blog writing class for beginner and intermediate bloggers, wrapped up as an informative, fun and fully interactive session designed to remove the overwhelm that can accompany blogging.

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