Quality Ai Content

Don’t you just love ChatGPT?

As a copywriter I’m always asked how Ai has impacted my work.

I have to say, I love it!

Ai is another tool at my disposal, but I’ll always have my brain, my natural exacting tendencies to check stuff and the ability to apply a commercial slant and question a bit harder to get to the gold-dust.

If it’s original content you want then it’s an original writer you need.

Ai does makes it more fun though, more efficient, more collaborative and me more determined to out-creatify it!

(Not a word but a word.)

Today, Ai is my mate.

She’s shaved years (of marketing & copywriting experience) off, made my Luna-lab assistant mud-free, dropped a few clues about the clients I’ve written about (renewable energy, BCorps, independent coffee producers, recyclable packaging, sustainable agriculture) and popped my turquoise typewriter in - oh the irony!