Copywriter on a mission…

“Vicks is a fantastic writer. Able to distill complex ideas into language that is easy and enjoyable to read. As a former journalist, this is a skill I am particularly impressed by.”

James West, ONLE

… to give you copy that counts.

I write for brands focused on positive impact; for people, communities and the planet.

Whether it’s healthcare, education, inclusion, sustainability, innovative tech or agriculture, the projects I love are those that generate positive change.

In a world brimming with content and everyone’s focus on cutting through clutter, the words you use today are more important than ever.

I’ll get to the heart of the matter, write in your brand voice, not mine and give you copy readers will connect with and respond to.

MY WRITER’S HUB

“Where words spring to life!”

Hi

I've spent 30 years helping clients position and sell their business better, in the early days devising and implementing marketing campaigns, but latterly writing their copy.

And it’s the writing I love.

Whether it’s technical, innovative, scientific or commercial, I’ll write clear, effective, accurate copy that brings better results.

I’ll ask questions, do the research, understand your reader and once I’ve flushed out your objectives and challenges; I’ll tease out the hooks and write clear, compelling copy in your brand voice, not mine.

My aim; to get your copy bang-on!

Vicks

Vicks Ward Copywriter

My Work

There’s not much I haven’t written about, but the jobs I’m super-proud of are the ones I know make a difference.

THE FEMALE INCONTINENCE PRODUCT (CONTRELLE) LAUNCHED IN THE UK TO HELP 1 IN 3 WOMEN WHO SUFFER DEBILITATING INCONTINENCE (NOW ON SALE IN BOOTS UK).

THE ONLINE TUITION AND MENTORING ACADEMY (GROW ACHIEVE SOAR) HELPING CHILDREN LEARN, CARE FOR THEIR MENTAL WELLBEING AND SUPPORT SCHOOLS IN PROMOTING DIVERSITY, INCLUSION AND REPRESENTATION IN EDUCATION.

ECO-FRIENDLY MERCHANDISE (MECO MERCHANDISE) AVAILABLE TO SUPERYACHT CREW TO REDUCE WASTE IN THE YACHTING INDUSTRY.

SENSOR INNOVATION TO MEASURE AIR QUALITY (AIRSNIFFLER).

SOFTWARE PLATFORM (FARM 21) AND IN-THE-FIELD SENSORS ALREADY RADICALISING PRECISION FARMING.