We all remember what it was like to be in our first proper job, right?
It's invariably not what we did for the next 30 years and it's definitely not where we ended up. It was the start.

Nothing to do with Frozen the movie and everything to do with writing a brochure. This advice works for any business, product or service. Every time I think “so you want to write a brochure” the song “so you want to build a snowman” comes into my head.

Clear wording is vital for clear behaviour.

Freelance copywriter back at my desk after a great New Zealand road trip. Here’s what’s on my desk this week..

Write what you DO want people to do. Not what you don’t. You’ll send their minds off on a tangent otherwise.

Am I the only one who didn’t totally understand this statement from Patagonia at first?