Conversational writing packs more punch

Conversational style writing - as opposed to (dry) academic - will always be the catalyst for spreading big ideas, far and wide.

Charles Darwin knew it when he first published Origin of Species in 1859.

If we understand what we’re reading, it stays in our bonce long enough to share and discuss with others.Keep It Simple Stupid (KISS)Obvs, right?

Image: the Charles Darwin display in the Natural History Museum , London

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