The odd ramble…
What’s a great copywriting technique?
This is a clever little copywriting technique. Here’s why…
Top copywriting tip-avoid dense
The more dense you make your copy paragraphs the less likely you are to convey impact.
Impact stories need numbers
Spotted while on a recent road trip of New Zealand with my daughter. In Auckland city centre, the kiwi government are working hard to sort water quality and this is the poster designed to communicate the impact.
Copywriter as a ChatGPT doll
Copywriter as a ChatGPT doll. The ai trend which captured the world. Just shows how desperate we are for mindless distraction!
Copywriter on word alert
Even on a road trip in New Zealand I’m checking out the effectiveness of copy on ads.