What’s a great copywriting technique?

Have you thought of this?
Have you thought of this?
Have you thought of this?

Repetition is an attention-grabbing advertising technique.

And a sneaky copywriting tool.

IMHO its effective. Especially here 👇

You get the line very quickly.

It’s repetition adds urgency.

The highlighted one stands out and lands firmly for the reader

“you are not a burden”

I love that they’ve decided to make the repeated line, over and over again, the graphic.

No graphic, no image, nothing else to detract.

They’ve let the copy do all the work.

On an outdoor advertising campaign we’ve spotted a few times across New Zealand.

In Auckland and now Wellington.

The ad is from Voices of Hope. Who work to spread hope and positive change. Providing safe places for people facing mental health challenges, so they can feel inspired, supported, and empowered.

Positioned on the streets of New Zealand for maximum coverage.

Not just for residents, travellers, commuters and holiday makers but the homeless bedding down in these streets.