This is a clever little copywriting technique. Here’s why…

The more dense you make your copy paragraphs the less likely you are to convey impact.

Spotted while on a recent road trip of New Zealand with my daughter. In Auckland city centre, the kiwi government are working hard to sort water quality and this is the poster designed to communicate the impact.

Copywriter as a ChatGPT doll. The ai trend which captured the world. Just shows how desperate we are for mindless distraction!

Even on a road trip in New Zealand I’m checking out the effectiveness of copy on ads.

I met my daughter in Auckland, New Zealand for a bit of a road trip and it got me thinking about sustainability. The kiwis do it so well. But it reminded me of the work my clients do back home too!