A bit late to the party, I’ve only just learned of Scaramouche Sailing Trust. I was so blown away by the difference sailing is making to the lives of inner city kids that I offered to help tell their story by volunteering copywriting.

As a sustainability copywriter focused on writing well, writing truthfully and with impact, it was an honour when local coffee producers, Mozzo, asked me to capture the latest situation in the DRC on their behalf. And the impact the violence was having on their friends in Congolese coffee farming communities.

It’s all very well being able to write. Obviously us copywriters have got to know what we’re writing about. But we’ve got to have a good instinct for how the words land. How will readers interpret the copy? Will they get lost in the jargon? Have you missed a key detail/word? Have you given one thing two different names?

Having the skills to think critically and push back when it’s necessary is just as important as copywriting. If not more so. If you haven’t got the messaging right and an instinct for the response, the words are wasted.

For your copy to work harder, pick a copywriter who knows how to think critically. Pick a copywriter who knows when to push back and when to not!

Read more about my “Unleash Your Blogger” workshop. I wanted everyone to leave with the clear beginnings of a blog, an opening line and some supporting details. Plus a few ideas on what else they could blog about. I wanted to reduce the overwhelm around blogging, give away lots of blog writing secrets and pitch the idea of building and shaping the blog. Thank you everyone for the fabulous feedback.

I’ll post dates for the next workshops here soon.

As a sustainability copywriter, I was really excited to join the ranks of Bournemouth University’s Building Better Business Event 2025. The panel of female speakers were awesome.

A copywriter’s ramblings about the merits of jigsaw puzzles for teenagers. Especially in times of digital overload.