How does a copywriter encapsulate impact?

Positive Impact.

Life-changing Impact.

That's what Scaramouche Sailing Trust are having on inner city kids at a secondary state school in Haringey.

The 4th most deprived borough in London.

Urban in every sense of the word. Not coastal, not born to families who consider sailing a normal leisure pursuit and not naturally exposed to the breadth of opportunities in the marine world.

That's why the GCA (Greig City Academy) Sailing Programme, supported by the Scaramouche Sailing Trust charity, is so inspiring.

For the past decade they have encouraged and enabled ambitious, determined boys and girls - from wide ranging ethnic backgrounds - to learn to sail in a local reservoir and then Poole Harbour before taking on the Fastnet (a biennial offshore yacht race) twice, gaining practical skills, getting involved with UK sailing communities, meeting (& working) with professional sailing legends, participating in international races and achieving acclaim after acclaim.

And sailing is not just changing their leisure time.

Sailing is changing some of their lives.

The sport has opened the window into a whole range of maritime skills from the practical intricacies of engineering to the heart-pounding rigours of big boat racing and confidence-building demands of public speaking.

When I heard Jon Holt of Greig City Academy talk at our local Lymington Town Sailing Club last month, introducing us to some of their sailors, thanking the club for their support, involvement and donations, I was hooked.

But as a charitable trust, they can't continue the positive "life-changing" impact for boys and girls of today and tomorrow without the generosity of donations.

There's a lot to raise. For boat maintenance, sails, parts, training.. the list goes on.

So, I offered to help. By volunteering copywriting.

I look forward to helping Scaramouche and the GCA articulate in written communications the positive impact of their work.

Breaking down the diversity barriers too-long held in sailing.

So corporates and SME's continue to donate generously and other state schools are inspired to take up the mantel.

Sailing opportunities should be accessible to ethnically diverse, inner city students from every state school!

"imagine how good GB would be (not just in sport) if we dismantled institutional racism to draw on the talents of our whole population."
Chris Grant commenting on the lack of diversity in British Olympic squads.

Image: Scaramouche Sailing Trust photograph (Alex & David Irwin), featuring kids dinghy racing.