The odd ramble…
How can your job help the planet?
As a sustainability focused copywriter I get to write about all manner of topics and long ago decided if I could write about (to sell) anything, then I would use it as a force for good. To help others to understand better. To be empowered to make healthier, kinder choices for all of us.
Make way for nature
As a copywriter with a focus on sustainability, I make it my business to read information from scientists and researchers on the latest findings on climate change, biodiversity, pollution and renewable energy sources.
Conversational writing packs more punch
Conversational style writing - as opposed to (dry) academic - will always be the catalyst for spreading big ideas, far and wide. Find a copywriter who can write conversationally.
The Thinking Copywriter
Does your copywriter stop to think what needs to be said before tapping the keys? The “thinking copywriter” works closely with their clients, gently pushing and probing for answers, knowing that going deeper releases the best potential.
Copywriter’s rant
We all remember what it was like to be in our first proper job, right?
It's invariably not what we did for the next 30 years and it's definitely not where we ended up. It was the start.