The odd ramble…
Writing a brochure in 12 easy steps
Nothing to do with Frozen the movie and everything to do with writing a brochure. This advice works for any business, product or service. Every time I think “so you want to write a brochure” the song “so you want to build a snowman” comes into my head.
How to make earth the shareholder?
Am I the only one who didn’t totally understand this statement from Patagonia at first?
What’s a great copywriting technique?
This is a clever little copywriting technique. Here’s why…
Impact stories need numbers
Spotted while on a recent road trip of New Zealand with my daughter. In Auckland city centre, the kiwi government are working hard to sort water quality and this is the poster designed to communicate the impact.
Sustainability in New Zealand
I met my daughter in Auckland, New Zealand for a bit of a road trip and it got me thinking about sustainability. The kiwis do it so well. But it reminded me of the work my clients do back home too!
How does a copywriter encapsulate impact?
A bit late to the party, I’ve only just learned of Scaramouche Sailing Trust. I was so blown away by the difference sailing is making to the lives of inner city kids that I offered to help tell their story by volunteering copywriting.