The odd ramble…
How Congo rebellion impacts coffee growers
As a sustainability copywriter focused on writing well, writing truthfully and with impact, it was an honour when local coffee producers, Mozzo, asked me to capture the latest situation in the DRC on their behalf. And the impact the violence was having on their friends in Congolese coffee farming communities.
Ask me to be a Critical Thinker/Friend
It’s all very well being able to write. Obviously us copywriters have got to know what we’re writing about. But we’ve got to have a good instinct for how the words land. How will readers interpret the copy? Will they get lost in the jargon? Have you missed a key detail/word? Have you given one thing two different names?
Having the skills to think critically and push back when it’s necessary is just as important as copywriting. If not more so. If you haven’t got the messaging right and an instinct for the response, the words are wasted.
For your copy to work harder, pick a copywriter who knows how to think critically. Pick a copywriter who knows when to push back and when to not!
Copywriters and feedback
As a freelance copywriter, one of the glories of this gig, isn't just about writing skills and the output we can generate, it’s client feedback.
I don't always make time to ask for it, but when I do I'm always thankful. Because there's always something to learn. I might not have appreciated my input from the client's perspective.
Keyword optimised blogs
I’m a freelance copywriter and this is how I wrote targeted, keyword-optimised blogs to drive long term organic traffic to a client’s website. Increasing SEO performance of the website and bringing in new, organic traffic for redirection to core services.
Should blog posts have pictures?
Pictures bring the words to life. My advice is definitely add pictures to blogs, but I've got another tip too...