I interviewed this fabulous family and wrote their story which was incorporated in a fundraising mail pack, resulting in donations worth 40% over target. That is what I love about being a freelance copywriter. The opportunity to spread the word about a service that could lighten the load of someone’s day.

I’ve been in client services and marketing for so long, I probably don’t appreciate how much more than copywriting I do for clients. Today I’ve helped a client decide whether to advertise and what info to get from the publication to get the most impact. And that’s before we’ve even talked about the copy.

You heard it here first.

Greenspiring: inspiring others to take up green initiatives, technologies and behaviours, to increase understanding and uptake at the rapid rate the planet demands.

Yes, leaning into the tech saves time but it doesn’t replace creative thinking. What we humans will ALWAYS be able to offer is the element of surprise!