The odd ramble…
A Sustainability Glossary to Clear Up Confusion (And a Word to Inspire)
An experienced copywriter’s view of sustainability language in 2026. What terms like greenwashing and greenhushing have done to paralyse companies doing genuinely good ESG work and a new thinking framework to help marketeers and brand leaders write with authority and honesty when it comes to their environmental and social value.
Positive Impact copywriter
Positive impact copywriting is my happy place, where I solve problems for clients. Improving ROI, increasing website traffic, improving SEO, defining a clear brand voice and creating guidelines to keep it consistent.
How can your job help the planet?
As a sustainability focused copywriter I get to write about all manner of topics and long ago decided if I could write about (to sell) anything, then I would use it as a force for good. To help others to understand better. To be empowered to make healthier, kinder choices for all of us.
Make way for nature
As a copywriter with a focus on sustainability, I make it my business to read information from scientists and researchers on the latest findings on climate change, biodiversity, pollution and renewable energy sources.
How to make earth the shareholder?
Am I the only one who didn’t totally understand this statement from Patagonia at first?
Sustainability in New Zealand
I met my daughter in Auckland, New Zealand for a bit of a road trip and it got me thinking about sustainability. The kiwis do it so well. But it reminded me of the work my clients do back home too!