The odd ramble…

More than just a copywriter
Vicks Ward Vicks Ward

More than just a copywriter

I’ve been in client services and marketing for so long, I probably don’t appreciate how much more than copywriting I do for clients. Today I’ve helped a client decide whether to advertise and what info to get from the publication to get the most impact. And that’s before we’ve even talked about the copy.

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Green needs a facelift
Vicks Ward Vicks Ward

Green needs a facelift

You heard it here first.

Greenspiring: inspiring others to take up green initiatives, technologies and behaviours, to increase understanding and uptake at the rapid rate the planet demands.

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Showcase the work
Vicks Ward Vicks Ward

Showcase the work

I’m writing case studies this week. Interviewing client stakeholders and capturing the great stuff. Showcase the work. It’s the evidence of your brilliance!

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Rounding up 2023
Vicks Ward Vicks Ward

Rounding up 2023

Hello, I’m a freelance copywriter based in Hampshire. Before I hurl myself headlong into 2024, I thought I’d wrap up 2023 with a bit of a round up. Happy reading.

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The Might of Choir
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The Might of Choir

Our choir were the opening act for the Milford Music Festival’s set list one drizzly Saturday this summer, and what an emotional roller coaster it was!

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Don’t let AI dull your senses
Vicks Ward Vicks Ward

Don’t let AI dull your senses

Yes, leaning into the tech saves time but it doesn’t replace creative thinking. What we humans will ALWAYS be able to offer is the element of surprise!

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