The odd ramble…
Make way for nature
As a copywriter with a focus on sustainability, I make it my business to read information from scientists and researchers on the latest findings on climate change, biodiversity, pollution and renewable energy sources.
Conversational writing packs more punch
Conversational style writing - as opposed to (dry) academic - will always be the catalyst for spreading big ideas, far and wide. Find a copywriter who can write conversationally.
The Thinking Copywriter
Does your copywriter stop to think what needs to be said before tapping the keys? The “thinking copywriter” works closely with their clients, gently pushing and probing for answers, knowing that going deeper releases the best potential.
Copywriter’s rant
We all remember what it was like to be in our first proper job, right?
It's invariably not what we did for the next 30 years and it's definitely not where we ended up. It was the start.
Writing a brochure in 12 easy steps
Nothing to do with Frozen the movie and everything to do with writing a brochure. This advice works for any business, product or service. Every time I think “so you want to write a brochure” the song “so you want to build a snowman” comes into my head.