Vicks Ward 10/09/2023 Vicks Ward 10/09/2023

Don’t let AI dull your senses

Yes, leaning into the tech saves time but it doesn’t replace creative thinking. What we humans will ALWAYS be able to offer is the element of surprise!

Vicks Ward 03/07/2023 Vicks Ward 03/07/2023

Stories are golddust

Storytelling is a great way to sell what you do, well. This is a story I wrote for Troon Yacht Haven, capturing the history of this beautiful Oyster Smack “Rosa & Ada”, built in 1908, and what having it berthed at Troon has meant for her owner Duncan Baillie.

Vicks Ward 08/05/2023 Vicks Ward 08/05/2023

My big help out

My Big Help Out Day volunteering copywriting hours to Julia’s House hospice.

Vicks Ward 19/04/2023 Vicks Ward 19/04/2023

This is my mission

Marketeer for 30 years, copywriter for 7 of them and this is where I’m at.

Vicks Ward 13/01/2023 Vicks Ward 13/01/2023

Storytelling that celebrates change

People are at the heart of storytelling. And by extension your marketing.

I’ve had the joy of interviewing lots of characters and been privileged enough to write their stories. Here’s a handful of talented men and women in the yachting industry, all determined to have a positive impact on the world; whether it’s ocean conservation, plastic pledges or diversity and inclusion.