The odd ramble…
Ask me to be a Critical Thinker/Friend
It’s all very well being able to write. Obviously us copywriters have got to know what we’re writing about. But we’ve got to have a good instinct for how the words land. How will readers interpret the copy? Will they get lost in the jargon? Have you missed a key detail/word? Have you given one thing two different names?
Having the skills to think critically and push back when it’s necessary is just as important as copywriting. If not more so. If you haven’t got the messaging right and an instinct for the response, the words are wasted.
For your copy to work harder, pick a copywriter who knows how to think critically. Pick a copywriter who knows when to push back and when to not!
Keyword optimised blogs
I’m a freelance copywriter and this is how I wrote targeted, keyword-optimised blogs to drive long term organic traffic to a client’s website. Increasing SEO performance of the website and bringing in new, organic traffic for redirection to core services.
I love writing blogs
I bloody love writing blogs. I’ve written about plastic pollution, regenerative farming, the best pubs in Essex, food waste, cyber security, robotic sailing marks, clinics in the Congo, fostering kids … there is SO much great work being done by SO many. Let’s share it better.
Showcase the work
I’m writing case studies this week. Interviewing client stakeholders and capturing the great stuff. Showcase the work. It’s the evidence of your brilliance!