The odd ramble…
"What 8 fab speakers taught me in one day (& why my brain briefly left the building)"
What happens when you put eight brilliant speakers, a room full of marketers and one very overexcited copywriter together in Westminster? A day that fills the cup completely. Here's everything I learned — including why weirdness wins, why your hidden buyers matter and why my brain temporarily left the building.
Copywriting in the Wild
As a sustainability and biodiversity focused copywriter it’s a bonus to get the chance to explore the best of London’s green spaces.
Copywriter’s rant
We all remember what it was like to be in our first proper job, right?
It's invariably not what we did for the next 30 years and it's definitely not where we ended up. It was the start.
Ask me to be a Critical Thinker/Friend
It’s all very well being able to write. Obviously us copywriters have got to know what we’re writing about. But we’ve got to have a good instinct for how the words land. How will readers interpret the copy? Will they get lost in the jargon? Have you missed a key detail/word? Have you given one thing two different names?
Having the skills to think critically and push back when it’s necessary is just as important as copywriting. If not more so. If you haven’t got the messaging right and an instinct for the response, the words are wasted.
For your copy to work harder, pick a copywriter who knows how to think critically. Pick a copywriter who knows when to push back and when to not!
A new decade of positive impact
I’m celebrating 10 years as a freelance copywriter this week. Thank you to all the fabulous clients I’ve worked with, the graphic designers, web designers, photographers and videographers who have collaborated on projects. I have loved every minute and can’t wait for the continued positive impact we’re going to wreak in the coming decade!