The odd ramble…
Positive Impact copywriter
Positive impact copywriting is my happy place, where I solve problems for clients. Improving ROI, increasing website traffic, improving SEO, defining a clear brand voice and creating guidelines to keep it consistent.
How to make earth the shareholder?
Am I the only one who didn’t totally understand this statement from Patagonia at first?
How Congo rebellion impacts coffee growers
As a sustainability copywriter focused on writing well, writing truthfully and with impact, it was an honour when local coffee producers, Mozzo, asked me to capture the latest situation in the DRC on their behalf. And the impact the violence was having on their friends in Congolese coffee farming communities.