Sustainability Copywriting Case Study

Meco Merchandise - Sustainable. Ethical. Recyclable.

A young sustainable company, Meco, supply eco-friendly promotional and event items, ethically sourced from a global network of responsible and like-minded producers. Their founder, Jane, asked if I would write the copy for their new website, reflecting their intent and purpose, to supply an extensive range of beautiful, sustainable and brand-able items for the yachting industry and beyond. 

I spent time chatting with Jane about the importance of sustainability, her business, the vision and audiences, as well as researching the market, her competitors and reading through her customer feedback. Getting close to the brand by looking through the range, seeing the extent of the choice, feeling the quality and the softness of the fabrics.

It’s a pleasure to see Jane’s business flourish as the yachting world embraces her beautiful, expansive, eco-friendly range.

I’ve written her website but also the copy for her Ocean Range Brochure, downloadable from the website.