My own video

You might think copywriting is something you do whilst holding down an ergonomically styled chair or sofa? Well, not in my case.

My best ideas come when I’m on the move; cycling, walking the dog or marching round our local sea wall. I’ve got the space to think clearly, focus on the job in front of me and come up with ideas.

I’m lucky we have the sea wall on our doorstep so knew I had a pretty cool location for the shoot and one that actually represented my process, I just needed to write the script to craft the flow and content. I wrote it in one hit, it came so clearly.

Next I needed to find a talented personage with vision, equipment and a dollop of patience to deal with my camera phobia! Enter stage left the fabulous film crew Andy Wood and Rob Helier from Pulse8.

Et voila!