Yes, leaning into the tech saves time but it doesn’t replace creative thinking. What we humans will ALWAYS be able to offer is the element of surprise!

Storytelling is a great way to sell what you do, well. This is a story I wrote for Troon Yacht Haven, capturing the history of this beautiful Oyster Smack “Rosa & Ada”, built in 1908, and what having it berthed at Troon has meant for her owner Duncan Baillie.

My Big Help Out Day volunteering copywriting hours to Julia’s House hospice.

Marketeer for 30 years, copywriter for 7 of them and this is where I’m at.

The not-so Great Plastic Garbage Patch

Me outside my old McCann Erickson building in Bristol. I loved that job, but when I got my first job as a secretary in the world’s smallest ad agency I NEVER thought I’d end up working as an Account Director for the largest!