Copywriting in the Wild
I was in London today, at the Natural History Museum.
In the cab on the way home we passed through Victoria and I noticed the grasses and trees I’d written about a few weeks ago.
Being a freelance copywriter requires that I sit at my desk most days, so when a client asked if I’d like to visit some of the commercial gardens they design and maintain I jumped at the chance.
Beautifully thought out, community-centric green spaces outside hospitals, shopping centres, on terraces, rooftops and indoor planting in office blocks and apartments.
We took a tour of their gardens and I saw London in a completely new light. The green spaces bristled and shone in the sunlight.
I was very proud today as I caught sight of the breeze blowing across the green grasses and the birds investigated the newly budding blossom.
What a joy to have brought that to the city.
And what a joy it is to articulate their work on their website, in blogs, projects, press articles, award nominations and social media posts.
Get in touch if you need good work articulated better.